Matt Zien’s latest video is a cinematic gut-punch, a rallying cry for creators in the age of AI. Visually stunning and emotionally raw, it exposes how new gatekeepers dress up control as empowerment. A must-watch for anyone trying to stay authentic in a world built on polished fences and profit.
A collapsing garage in Nieuwegein, blamed on design flaws and lacking oversight, mirrors today’s fragmented e‑commerce. Specialists—SEO, SEA, email, CRO—work in silos with no one managing the whole. Assign a digital owner, like “Bob Johnson,” to connect the dots and prevent systemic failure.
For years, my shelves of unread books felt like a burden—until I discovered the concept of the antilibrary. Now, they represent curiosity, humility, and potential. I’m building an antilibrary on time, inspired by thinkers like Hermsen and Hawking, and soundtracked by Canto Ostinato, my favorite meditation on timelessness.
Google and content creators once thrived in symbiosis — creators fed the index, Google sent traffic. But as AI answers replace links, that balance is breaking. Like in nature, a broken symbiosis leads to collapse, migration, or evolution. The open web must adapt, or risk becoming an ecosystem without pollinators.
If marketers had a real plan, writers followed Google’s quality guidelines, developers read the docs, and designers prioritized users, SEO wouldn’t exist. It’s not magic — it’s cleanup. SEO is the duct tape holding together broken strategy, bad code, and shallow content. Funny job for something that shouldn’t be needed.