A well-designed pagination component balances SEO and user experience. Done wrong, it confuses search engines and frustrates visitors. This article shows how to structure pagination for clarity, crawlability, and conversion — from URL design to link logic — so both Google and your users can navigate your content with ease.

JavaScript-based pagination may look slick, but it can quietly break your SEO. If Google can’t crawl or index paginated content properly, users (and rankings) suffer. This article explains why JS pagination causes issues, how search engines handle it, and what you can do to make your content discoverable and indexable…