Author: Sjoerd Mellema

Hi, I’m Sjoerd — an SEO specialist with a background in marketing and a straightforward, no-nonsense approach to digital strategy. I help companies cut through complexity and focus on what actually drives results. From technical SEO to content structure, I like simple, effective solutions over shiny trends.
Cinematic Promised Land: A Creator Economy Prophecy

The preacher at the gate: Matt Zien and the fight for creative independence

Matt Zien’s latest video is a cinematic gut-punch, a rallying cry for creators in the age of AI. Visually stunning and emotionally raw, it exposes how new gatekeepers dress up control as empowerment. A must-watch for anyone trying to stay authentic in a world built on polished fences and profit.

How to track noindex reasons in large websites: A practical approach

The challenge: testing noindex rules on a Dev Environment While working on a large website, I faced an issue: new noindex rules couldn’t be properly tested because the entire dev environment was set to noindex. This made it impossible to determine whether a specific page was noindexed due to a global setting or because of…